The Public Relations and Communications Association (PRCA) in the United Kingdom introduced the PPRA (Public Relations Procurement Framework Agreement), a groundbreaking initiative aimed at streamlining procurement processes and ensuring best practices within the PR industry.
The PPRA framework agreement seeks to create a level playing field for PR services providers and buyers alike, providing an industry standard for procurement procedures. The framework sets out a range of best practice guidelines to help clients make informed decisions when selecting a PR agency.
The agreement is also designed to ensure a more transparent and flexible procurement process, reducing the number of tenders and saving valuable time and resources for both PR agencies and clients. Through the use of the PPRA framework, clients can easily evaluate the expertise and experience of potential service providers.
The PPRA framework covers a range of areas, including strategic planning, creative campaigns, crisis management, media relations, digital and social media, stakeholder engagement, measurement and evaluation, and more.
The framework also includes a pricing model that provides greater clarity for clients. The pricing model is based on a project-based or retainer-based approach and outlines the services provided by each agency. This allows clients to make more informed decisions about the costs associated with different agencies and services.
PR agencies that are members of the PRCA and signatories to the PPRA framework agreement commit to adhering to the best practice guidelines set out in the agreement. This ensures that clients are receiving quality services that meet their needs and reflect industry standards.
In summary, the PPRA framework agreement is a groundbreaking initiative that seeks to improve procurement processes and standards within the PR industry. By streamlining procurement procedures, increasing transparency and flexibility, and providing clarity on pricing and services, the PPRA framework offers significant benefits to both clients and PR agencies.